There is a common misconception that well written documents and beautifully designed presentation materials are all that’s required for customer action. That’s only a part of the equation. True impact comes from properly aligning with customer values, identifying behaviours, uniting language, and clearly defining opportunity.

When an Enterprise Solutions Provider engaged 369Konnect to assist in the creation of a whitepaper to improve their customer value proposition, we took a step back. Before we could properly inform and inspire their prospective clientele, it became clear that there was a need to disrupt, redefine and rebuild the company’s brand identity. Our new goal would be to explore and redefine intangible values that would not only inform their next white paper – but all their customer and stakeholder touchpoints indefinitely. 369Konnect helped uncover their story –steeped with customer benefit, bringing clarity to their vision.

Recognizing the strength of our brand economics approach, the client further engaged 369Konnect to directly contribute to their seed capital raising efforts by assisting them with pitching for venture capital. With their new dialogue in hand, our work together brought a greater sense of credibility to their discussions and directly contributed to helping raise new capital for their future growth.